Boyim. Hastromandry
because the sauce in a crucial thing
Boyim. Hastromandry is a Ukrainian well-known and certified craft family production of sauces, jams, caramels, and kombucha. It is presented in various locations: in the supermarket Silpo, in different coffee shops, craft shops, etc. You have definitely seen products from Mr. Boim on the shelves!
Plan
SMM
Client
Boyim. Hastromandry
What did we do?
The project Boyim.Hastromandry is unique from the moment of its creation, with a mission to introduce people to new tastes, to bring the tastes of the whole world to Ukraine, and to show the world that Ukrainian tastes are delicious. That's why the communication style should be appropriate, relevant, and simple, with a little humor, as if communicating with the best old friend. Taking this into consideration, we immediately understood how the business should be presented on social media channels.
Our team worked on the creation of high-quality branded visual and textual content, which makes the potential client even more eager to taste the products. Storytelling has become an integral part of the communication strategy.
Additonal content line was to show the events organized by Boyim. Hastromandry: from creating a Facebook event to being on-site and publishing real-life stories, and of course the additional post after each event. Every event was with a unique identity and content developed by our team. This gave an opportunity for the clients to get to know the brand even more closely.
The results
The creation of an in-depth SMM and Brand strategies, right positioning, and clear communication gave their results:
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Visually attractive and logical packaging of the Instagram profile and Facebook business page;
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The products sales increase;
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Growth of key indicators during 3 months of our cooperation:
- Instagram profile visits from 33 to 3,861;
- impressions (content showing to one user an unlimited number of times) — from 135 to 121,916;
- click on the website link (in the profile's header) — from 5 to 354;
- organic interaction with the content on the Facebook page — 3.8K.