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Mriya Cafe

comfort food at Lviv factory

Mriya Cafe at the REMA factory's entrance began to feed forced migrants, volunteers, and the local Ukrainian armed forces already in the first days of the war. From February to March there was a special price policy "If you can, please pay. If not - we will cook the food for you for free".

Plan
SMM

Client
Mriya Cafe

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What did we do?

Brand and SMM strategy, communication, and the whole content (copywriting and images designing), Instagram and Facebook pages development from the scratch.​

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Our team joined the project in order to highlight all the activities of Mriya Cafe from the beginning of the war. Before starting the SMM strategy creation, we made an in-depth analysis of the market: main competitors and trends. It has helped us identify the right focuses and goals to provide the best strategy for this project.

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During the SMM strategy creation, an important element of communication was highlighting the volunteering activities and the people behind them. On the project's Instagram profile you can find a lot of information about the team, their unique life stories (many of them were united because of the war), the cafe's volunteer results, and of course, you will fall in love with every dish from the menu as they are very delicious.

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The project results

The creation of an in-depth SMM and Brand strategies, right positioning, and clear communication gave their results:

  1. Visually attractive and logical packaging of the Instagram profile;

  2. After starting the active work on the Instagram profile the number of visitors and Mriya Cafe's brand recognition increased;

  3. Growth of key indicators during 3 months of our cooperation (organically—without advertising campaigns): 
    - Instagram profile visits from 602 to 4,766;
    - impressions (content showing to one user an unlimited number of times) — from 6,051 to 59,651;
    - engagement rate (audience interaction rate with the content) — 8.59 out of 10;
    - click on the website (in the profile's header) — from 48 to 537;

  4. Built an active and loyal brand community.

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