MARKETING STRATEGY FOR "URURU" AMUSEMENT PARK

adventures await! for kids and adults alike

The largest amusement park in western Ukraine is located 12 km from Lviv. "URURU" is a paradise for children and a place where adults find entertainment to their liking. The park's vast territory offers various activities for all age groups.

Visitors can enjoy roller skating, swings, tree nets, slides, and tubing. And the main attraction of the park is the dinosaurs! Roarrr...!

WHAT HAVE WE DONE?

A creative business promotion strategy (marketing strategy), including:

Marketing goals and key performance indicators for success.
Analysis of customer differentiation points.
Market analysis and trends - Europe and Ukraine.
Analysis of direct and indirect competitors.
In-depth interviews were conducted to research customer interests and needs and analyze results.
Analysis and research of the target audience.
Positioning and communication slogans.
Business crisis communication plan.
Partnerships and collaborations - both offline and online.
Schedule of marketing digital activities.
Stages of strategy implementation.

SMM strategy:

Analysis of social media platforms for strategy optimization.
Content map and branches of advertising campaigns.
Creative content ideas - themes and formats, partnerships with UGC creators.

Emphasis on positioning:

Significant focus was placed on positioning the amusement park for the adult audience. We generated communication messages and examples of visual communications for advertising campaigns.

WHAT WAS ACHIEVED?

A step-by-step structured guide for brand marketing and promotion. Growth and movement vectors are outlined for a one-year term.