MARKETING STRATEGY AND MENTORSHIP FOR "RYBAK"

craft manufacturer of meat delicacies

"Rybak" is a craft manufacturer of meat delicacies based in Ivano-Frankivsk (Ukraine). The company also has its stores in 23 cities across Ukraine. Preserving the traditions of our ancestors and creating products based on their unique recipes is the essence of the brand. The high-tech production ensures the creation of quality products that ignite the senses with their taste.

WHAT HAVE WE DONE?

A creative business promotion strategy (marketing strategy), including:

Marketing goals and key performance indicators for success.
Analysis of customer differentiation points.
Market analysis and trends.
Analysis of direct and indirect competitors.
In-depth interviews research user interests and needs and analysis of results.
Analysis and research of the target audience.
Positioning, communication slogans, and advertising creatives.
Partnerships and collaborations - both offline and online.
Schedule of marketing digital activities.
Stages of strategy implementation.

SMM Strategy:

Analysis of social media platforms for strategy optimization.
Content map and branches of advertising campaigns.
Creative content ideas - themes and formats, partnerships with UGC creators.

WHAT WE CONTINUE TO DO?

We continue to assist the brand in implementing the marketing strategy. Yes, we step-by-step along with the team in this transformative process. We meet, advise, guide in the right direction, and make adaptations after testing hypotheses during regular mentoring sessions!