MARKETING STRATEGY FOR “SRIBNYY DIM” PROPERTY DEVELOPMENT COMPANY

real estate that works for you

"Sribnyy Dim" is a leading property development company in the resort city of Truskavets, specializing in the construction of modern premium residential complexes. Established over 8 years ago, the company is distinguished by its high quality, reliability, and the realization of the most ambitious ideas in housing construction, tailored to the needs and desires of its clients.

WHAT HAVE WE DONE?

A creative business promotion strategy (marketing strategy), including:

Marketing goals and key performance indicators for success.
Client differentiation analysis.
Market and trend analysis.
Analysis of direct and indirect competitors.
In-depth research interviews into user interests and needs, as well as analysis of results.
Analysis and research of the target audience.
Positioning, communication slogans, and advertising creatives.
Development of campaigns for property promotion and investment.
Partnerships and collaborations — both offline and online.
Schedule of digital marketing activities.
Implementation stages of the strategy.

SMM strategy:

Analysis of social media platforms for strategy optimization.
Content map and branches of advertising campaigns.
Creative content ideas - themes and formats, partnerships with UGC creators.

Concept development of promotional campaign:

Significant emphasis was placed on developing concepts for promotional campaigns — promoting real estate, promoting real estate investment ("Keys to Passive Income" and "Monthly Dividends to Your Account"). Our team has developed slogans, promotional material options, and marketing activities.

WHAT WAS ACHIEVED?

A step-by-step structured guide for brand marketing and promotion. Growth and movement vectors are outlined for a one-year term.