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MARKETING STRATEGY
& MENTORSHIP FOR
"PROSTE ZNO"

the ultimate tool app for NMT preparation

"Proste ZNO" is the ultimate tool for NMT (National Test) preparation, first released for Android in 2021. Can you imagine that 141,000 school graduates downloaded "Proste ZNO" to prepare for exams during this period? And that's just from the Play Market!

 

This application is an excellent alternative to test preparation manuals. Here, you can find summaries and tasks for preparing for NMT in Ukrainian language, literature, mathematics, English, and Ukrainian history.

WHAT HAVE WE DONE?

A creative business promotion strategy (marketing strategy), including:

  • Marketing goals and key performance indicators for success.

  • Analysis of customer differentiation points.

  • Market analysis and trends.

  • Analysis of direct and indirect competitors.

  • In-depth interviews research user interests and needs and analysis of results.

  • Analysis and research of the target audience.

  • Positioning, communication slogans, and advertising creatives.

  • Partnerships and collaborations - both offline and online.

  • Schedule of marketing digital activities.

  • Stages of strategy implementation.

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SMM Strategy:

  • Analysis of social media platforms for strategy optimization.

  • Content map and branches of advertising campaigns.

  • Creative content ideas - themes and formats, partnerships with UGC creators.

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WHAT WE CONTINUE TO DO?

We continue to assist the brand in implementing the marketing strategy. Yes, we step-by-step along with the team in this transformative process.

 

We meet, advise, guide in the right direction, and make adaptations after testing hypotheses during regular mentoring sessions!

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