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MARKETING STRATEGY
FOR "GRANITY"
IT SCHOOL

school of project management

"Granity School" (formerly known as "Solovay") is an IT school of project management that offers its students live online learning, mentor support, and a community that drives change.


The school has been on the market for 2 years, and during this time, the team has launched courses such as "Basic Project Management" for beginners in the IT field and those who want to improve their qualifications in project management.

WHAT HAVE WE DONE?

A creative business promotion strategy (marketing strategy), including:

  • Marketing goals and key performance indicators for success.

  • Analysis of customer differentiation points.

  • Market analysis and trends.

  • Analysis of direct and indirect competitors.

  • In-depth interviews research user interests and needs and analysis of results.

  • Analysis and research of the target audience.

  • Positioning, communication slogans, and advertising creatives.

  • Partnerships and collaborations - both offline and online.

  • Schedule of marketing digital activities.

  • Stages of strategy implementation.

 

SMM Strategy:

  • Analysis of social media platforms for strategy optimization.

  • Content map and branches of advertising campaigns.

  • Creative content ideas - themes and formats, partnerships with UGC creators.

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THE RESULTS

During our work, we realized that taking the school's positioning and educational products to a new level was necessary, and we went for changes! The IT school underwent a rebranding, which included renaming, a new visual style and slogan, and communication messages.

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We saw the need to expand the marketing team to reach new heights for the brand and successfully implement the marketing and business strategy. We helped to recruit +1 marketer to the team.

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